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Can’t choose between a porter or an ale, or an IPA? Why not try them all! Beer flights have become the perfect vessel to coincide with the craft beer craze, giving hops fanatics a chance the sample the latest and greatest. As the craft beer culture continues to advance, foodies and beer lovers alike are thirsty for the food pairing experience. The most important rule involved in the beer pairing trend – just have fun with it! With stemware, tumblers, beer glasses and iconic food storage jars gracing tables around the world, quality is the cornerstone in the foundation supporting the Bormioli Rocco brand. The manufacturing facilities utilize state of the art technology and economically source only the best raw materials. From the finest sand imported from Germany to organic glazes used to color glass, all are brought together in products influenced by exhaustive design research. Thanks to continuing investment in technology, research and design, Bormioli Rocco has become one of the leading glass manufacturers in the world. For more information on The BEER COLLECTION from Bormioli Rocco that Steelite USA brings to the hospitality segment, go here:
New BEER COLLECTION from Bormioli Rocco and Steelite: More Sips, More Smiles Steelite International, unveiled the new InAlto Stemware Collection by Bormioli Rocco at the just completed National Restaurant Association Show. Bormioli Rocco takes design, style and quality to new heights with this new collection designed to meet the standard of elegance and durability demanded in the hospitality industry. The chic collection available from Steelite features a unique bowl shape that mixes the traditional classic rounded basin with contemporary tapered lines. It features a long, linear pulled stem with excellent weight distribution to improve the consumer’s experience of fine wine. The collection includes two red wine glasses, two white wine glasses, a flute and a stemless wine glass. Each glass is made using Star Glass, Bormioli Rocco’s unique non-lead lightweight glass to ensure the highest degree of clarity, transparency and shine. To increase the collection’s durability, Bormioli Rocco adds its exclusive Extra Lasting Treatment (XLT) to protect and strengthen the stem, the part of the glass most prone to breakage. The treatment is applied when the temperature of the glass is still hot, forming an invisible protective layer on the glass surface that will not wear off over time. This protective layer prevents tiny factures and scratches (the main culprits of breakage in the hospitality industry) from forming on the stem, making the stemware extremely durable without compromising its aesthetic quality.
Bormioli Rocco, founded in Italy in 1825, is a pioneer of Italian stemware, drinkware and food storage products. Bormioli Rocco uses the finest natural resources to create superior glass and plastic products for restaurants and hotels around the world. Bormioli Rocco offers an extensive range of products, from stemware to barware, bottles, dinnerware, food storage and canning jars. To learn more about Bormioli Rocco’s InAlto collection from Steelite, go here: http://us.steelite.com/brands/bormioli-rocco/inalto.html If a person is lucky, somewhere in their professional career there is that “special”, perhaps even “magical”, time when you are in the exactly right spot at exactly the right time. For the people of Steelite International, this is that time. The employees of this company find themselves the envy of an industry and the leader in terms of new products and creativity for today's hospitality tabletop. This past weekend, TabletopJournal was fortunate to be a guest at the Steelite International 2014 Annual Sales Conference "Tomorrow's Trends, Today". With an opportunity to see this hospitality leader up close, we were curious to see how Steelite might be planning to continue the industry - leading growth pattern they have been on for the past several years. In a nutshell, it was a totally fascinating weekend and we extend a very sincere thank-you to Steelite for inviting and allowing us to be a guest. The Steelite esprit de corps among the organization is great to see in a time when much of what you read or hear within the hospitality tabletop industry is less than optimistic. And, it's clear that the passion for success evoked by Steelite International CEO Kevin Oakes and echoed by John Miles, Steelite Americas, President and Neil Hooper, Managing Director for Europe and Middle East, Africa, Asia Pacific is running through the veins of every frontline Steelite salesperson, employee, and brand ambassador.
Here, are just a few of the many new Steelite products showcased at this event. The company's Royal Crown Derby Entertains division continues to get its feet on the ground and gain traction as a premier upper-end Fine Bone China product designed for the hospitality trade. Royal Crown Derby Entertains is the latest development in the 250+ success story of this company acquired by Steelite in late 2012. This new division represents a vision to create tableware as a luxury statement for use in fine restaurants, hotels, and clubs.
Steelite has been partnering with creative, like-minded partners such as glassware producers Rona and Bormioli Rocco for some time now, placing their products in hospitality customers at all levels. Both companies showcased new products to help fuel the Steelite growth engine of the future. Rona's new Single Malt Whisky glass is the perfect vessel for operators to take advantage of the continued appreciation for high-end whiskys of all types. TabletopJournal has been saying that all whiskys of a special character should be served in a special way....and, now Steelite brings you Rona's glass that especially designed to bring out the all the nuances of the top-level whiskys you are serving your guests. With a rounded belly of appropriate size and a tapered top and sheer rim, this specialty beverage glass will truly allow your whisky to develop to its peak, concentrate its bouquet to a rich and complex finish....providing guests with the perfect, enhanced and elevated beverage experience.
These are just a few of the multitude of new ideas and products that Steelite showcased over the weekend in their pursuit of being a dominant source for creative hospitality tabletop products. Products that not only do their job or function....but products that truly change the dining experience. It would have been difficult for this publication to accurately present all the new products and categories presented during this weekend. We're sure that operators will see the plethora of new ranges, new categories, new materials, and new ideas at Chicago's NRA Show in May and later in the year at the IHMRS Show in New York. The new product parade at Steelite shows no signs of slowing down....in fact, it's just the opposite. Oh...and, did we mention that a new Steelite website, along with a new array of supporting collateral materials and catalogs are all on the way? Expect these before the mid-year. And, as we have written before, with such an extensive array of tabletop products, it requires a skilled and professional organization. And there lies what we consider to be perhaps Steelite's most impressive asset - it's people. From manufacturing and warehousing...to sales and marketing..to finance, logistics, and customer service, the highly-engaged and customer focused infrastructure to support the strong demands of an increasingly global hospitality industry seem firmly in place at Steelite International. Today, when hospitality customers choose their tabletop products, they quickly realize they are also choosing more than simply a product. Choosing Steelite as your tabletop company seems like a great decision. Yes...it's a special time at Steelite, with perhaps the best yet to come. Stay tuned. Steelite International Canada is pleased to announce the signing of an exclusive distribution agreement with Bormioli Rocco to market their foodservice glass portfolio in Canada, effective January 1, 2013. Steelite International America currently represents the line in the United States, Caribbean & Latin America, with distribution sourced from the corporate headquarters’ 6,000 sq ft warehouse in New Castle, PA. Located in Markham, Ontario, Steelite International Canada will hold sole Canadian representation and distribution rights to the glassware line. An exceptional collection designed specifically to meet the rigors of the restaurant and hospitality industry, Bormioli Rocco remains a leader in the professional glassware industry. “We continue to build our portfolio of complementary product lines by offering exclusive brands from factories that have a history of traditions and excellence to complement core ranges manufactured in our UK factory” remarked John Miles, President of Steelite International America. “The rich heritage of Bormioli Rocco and their commitment to provide exceptional glassware produced from the Fidenza, Italy factory is a perfect fit for Steelite. We are exceptionally pleased to expand our representation of Bormioli Rocco product to Canada.” The Bormioli Rocco collection will be featured at the March 3-5, 2013 CRFA Show in Toronto, Ontorio.
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November 2021
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